Privacy policy

Privacy Policy

Last updated: March 25, 2026

Introduction

Rebecca Papillon operates this store and website, powered by Shopify, including all related information, content, features, tools, products, and services (the “Services”). This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase through the Services, or otherwise communicate with us.
Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read and understood the collection, use, and disclosure of your information as described here. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Personal Information We Collect

When we use the term “personal information,” we mean information that identifies or can reasonably be linked to you. This does not include anonymized or de-identified data. We may collect the following categories of personal information depending on how you interact with the Services:
Contact details including your name, billing address, shipping address, phone number, and email address
Financial information including payment card information, transaction details, and payment confirmation
Account information including your username, password, security questions, and preferences
Transaction information including items you view, add to cart, purchase, or return, and your order history
Communications including information you include when contacting us for customer support or any other reason
Device and usage information including your IP address, browser type, device identifiers, and how you interact with and navigate the Services
Marketing preferences including your email subscription status and communication preferences

How We Collect Personal Information

We may collect personal information from the following sources:
Directly from you when you create an account, make a purchase, sign up for the Animarii subscription, contact us, or otherwise provide information to us
Automatically through the Services via cookies, pixels, and similar tracking technologies when you visit our website
From our service providers including Shopify, Klaviyo, and our third-party print fulfillment partners, who collect or process your personal information on our behalf
From advertising and analytics partners including Google and Meta (Facebook/Instagram), who may collect data about your interactions with our store and other websites

How We Use Your Personal Information

We may use your personal information for the following purposes:
To fulfill orders and provide the Services including processing payments, arranging shipping, managing your account, and facilitating the Animarii postcard subscription
To communicate with you including sending order confirmations, shipping notifications, and customer support responses
For marketing and promotional purposes including sending email marketing via Klaviyo, and displaying targeted advertising on third-party platforms such as Google and Meta. You may opt out of marketing emails at any time using the unsubscribe link in any email we send
For analytics and improvement including using Google Analytics 4 to understand how visitors interact with our website, so we can improve the Services
For security and fraud prevention including authenticating your account and detecting fraudulent or unauthorized activity
To comply with legal obligations including responding to lawful requests from authorities and enforcing our terms and policies

Cookies and Tracking Technologies

We use cookies and similar tracking technologies on our website, including:
Shopify cookies — essential for store functionality including your shopping cart and checkout
Google Analytics 4 — collects anonymized usage data to help us understand website traffic and behavior
Meta Pixel — tracks conversions and website activity to enable advertising on Facebook and Instagram
Depending on where you are located, you may have the right to opt out of non-essential cookies. You can manage your cookie preferences through your browser settings or via the cookie consent tool on our website.

How We Disclose Personal Information

We may share your personal information with the following categories of third parties:
Shopify — our e-commerce platform, which hosts and powers the Services. Shopify processes your personal information in accordance with its own privacy policy. To learn more, visit the Shopify Consumer Privacy Policy
Klaviyo — our email marketing platform, which stores and processes your email address and marketing preferences on our behalf
Google — for analytics (Google Analytics 4) and advertising purposes
Meta (Facebook/Instagram) — for advertising and conversion tracking via the Meta Pixel
Third-party print suppliers — when you purchase products fulfilled by a third-party printing company, your shipping and order details are shared with that supplier to fulfill your order
Shipping carriers — including USPS, UPS, FedEx, and DHL, who receive your name and shipping address to deliver your order
Legal and regulatory authorities — when required by applicable law, legal process, or to protect the rights and safety of ourselves or others
Business transfers — in connection with a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction
We do not sell your personal information to third parties.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services. Information you submit may be transmitted to and shared with Shopify as well as third parties located in countries other than where you reside. To learn more about how Shopify uses your personal information and to exercise any rights you may have, visit the Shopify Privacy Portal.

Your Rights and Choices

Depending on where you live, you may have some or all of the following rights regarding your personal information:
Right to Access / Know — you may request access to the personal information we hold about you
Right to Delete — you may request that we delete your personal information
Right to Correct — you may request that we correct inaccurate information we hold about you
Right of Portability — you may request a copy of your personal information in a portable format
Right to Opt Out of Sale or Targeted Advertising — depending on where you reside, you may have the right to opt out of the sharing of your personal information for targeted advertising purposes. You can exercise this right by contacting us or visiting the Shopify Privacy Portal
Managing Email Preferences — you may opt out of marketing emails at any time by using the unsubscribe link in any email we send. You will continue to receive transactional emails related to your orders and account
California residents have additional rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), including the right to know, delete, correct, and opt out of the sale or sharing of personal information. We do not sell personal information. We do not knowingly sell or share the personal information of individuals under 16 years of age.
To exercise any of your rights, please contact us using the details below. We may need to verify your identity before processing your request. We will respond in a timely manner as required by applicable law and will not discriminate against you for exercising your rights.

International Transfers

Your personal information may be transferred to and processed in countries other than where you reside, including the United States. Where we transfer personal information from the European Economic Area or the United Kingdom, we rely on recognized transfer mechanisms such as the European Commission’s Standard Contractual Clauses or equivalent instruments as required.

Children’s Privacy

The Services are not intended for use by children under the age of 13, or the applicable age of majority in your jurisdiction. We do not knowingly collect personal information from children. If you believe a child has provided us with their personal information, please contact us and we will delete it promptly.

Data Security and Retention

We implement reasonable security measures to protect your personal information. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.
We retain your personal information for as long as necessary to provide the Services, fulfill our legal obligations, resolve disputes, and enforce our agreements. When personal information is no longer needed, we take reasonable steps to delete or de-identify it.

Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites. We encourage you to review the privacy policies of any third-party sites you visit.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, the Services, or applicable law. We will post the updated policy on this page and update the “Last updated” date. Where required by law, we will notify you of material changes.

Complaints

If you have concerns about how we handle your personal information, please contact us using the details below. Depending on where you live, you may also have the right to lodge a complaint with your local data protection authority.

Contact

For any questions about this Privacy Policy or to exercise your rights:
Contact Form